Logo Identity Color Palette
About the Logo Identity Color Palette
Structured and purposeful, this brand identity palette provides everything needed to build a strong visual identity. Dark navy for authority, rich blue for trust and innovation, medium blue for approachability, light blue for digital versatility, and near-white for clean space. This classic range of navy-to-white is one of the most effective and timeless combinations in professional logo and brand design.
Is the Logo Identity Palette Right for Your Project?
Choose this palette for
- •logo design
- •brand style guides
- •corporate identity systems
- •professional websites
- •SaaS product design
Look elsewhere for
Loud, attention-grabbing campaigns or maximalist streetwear branding — the calm feeling at the core of Logo Identity works against you there. Since this one leans logo and brand, it also won't stretch well into a project already anchored in the opposite direction. Browse all palettes to find a mood that fits instead.
Color Codes
| Swatch | Hex | RGB |
|---|---|---|
| #0F172A | rgb(15, 23, 42) | |
| #1E40AF | rgb(30, 64, 175) | |
| #3B82F6 | rgb(59, 130, 246) | |
| #93C5FD | rgb(147, 197, 253) | |
| #F8FAFC | rgb(248, 250, 252) |
Lightness & Saturation Breakdown
How each color in Logo Identity compares by lightness and saturation — useful for picking which tone to use as a background versus a text color.
How to Use the Logo Identity Color Palette
Ideal for logo design, brand style guides, corporate identity systems, professional websites, and SaaS product design.
This palette was built for a specific application, so getting the color ratio right directly affects how usable the final design feels. Apply the 60-30-10 rule: use #0F172A for 60% of your design, #1E40AF for 30%, and reserve #3B82F6 for the remaining 10% on calls-to-action and key highlights.
Drop these values in directly as CSS custom properties:
:root {
--logo-identity-primary: #0F172A;
--logo-identity-secondary: #1E40AF;
--logo-identity-accent: #3B82F6;
--logo-identity-background: #93C5FD;
--logo-identity-highlight: #F8FAFC;
}The Logo Identity palette's lightest tone, #F8FAFC, pairs best with dark text on top, while its darkest tone, #0F172A, needs light or white text to meet the WCAG 2.1 AA minimum contrast ratio of 4.5:1. Check any text/background combination from this palette with a contrast checker before shipping.
How Logo Identity Compares
Side-by-side with the closest palettes in Colortion's library — use this if you're deciding between a few options.
| Palette | Mood | Colors |
|---|---|---|
| Logo Identity (this page) | calm | |
| Brand Navy | calm | |
| Bedroom Serene | calm | |
| Winter Frost | calm | |
| Winter Night | calm |
Logo Identity — Color Psychology & Design Tips
The Logo Identity palette evokes a calm feeling, making it especially effective for designs where you want your audience to feel relaxed, focused, and at peace. That comes through in its logo, brand, clean character just as much as in the mood label — #0F172A carries most of that weight, so keep it dominant wherever the emotional read matters most.
Logo Identity is tagged logo, brand, clean and minimal, which puts it close to Brand Navy and Bedroom Serene in Colortion's library. Want the same calm mood with a different hue? Start from #0F172A in the generator and adjust saturation before hue to keep the feeling intact.
Frequently Asked Questions
Is the Logo Identity color palette free to use?
Yes, the Logo Identity color palette is completely free to use in personal and commercial projects. Copy any hex code or download the palette image with no account required.
What colors are in the Logo Identity palette?
The Logo Identity palette contains 5 colors: #0F172A, #1E40AF, #3B82F6, #93C5FD, #F8FAFC. These colors work together to create a calm aesthetic.
What is the Logo Identity palette best used for?
Ideal for logo design, brand style guides, corporate identity systems, professional websites, and SaaS product design.