Logo Identity Color Palette
About the Logo Identity Color Palette
Structured and purposeful, this brand identity palette provides everything needed to build a strong visual identity. Dark navy for authority, rich blue for trust and innovation, medium blue for approachability, light blue for digital versatility, and near-white for clean space. This classic range of navy-to-white is one of the most effective and timeless combinations in professional logo and brand design.
Color Codes
| Swatch | Hex | RGB |
|---|---|---|
| #0F172A | rgb(15, 23, 42) | |
| #1E40AF | rgb(30, 64, 175) | |
| #3B82F6 | rgb(59, 130, 246) | |
| #93C5FD | rgb(147, 197, 253) | |
| #F8FAFC | rgb(248, 250, 252) |
How to Use the Logo Identity Color Palette
Ideal for logo design, brand style guides, corporate identity systems, professional websites, and SaaS product design.
Apply the 60-30-10 rule: use the dominant color (#0F172A) for 60% of your design, the secondary color (#1E40AF) for 30%, and use the accent color (#3B82F6) for the remaining 10% on calls-to-action and key highlights. This distribution creates natural visual hierarchy without overwhelming your audience.
In web and app design, define these colors as CSS custom properties at the start of your project for consistent use across all components. For print design, convert the hex values to CMYK to ensure accurate reproduction. Pair the darkest shade with light backgrounds and the lightest shade with dark backgrounds to maintain readable contrast ratios.
Logo Identity — Color Psychology & Design Tips
The Logo Identity palette evokes a calm feeling, making it especially effective for designs where you want your audience to feel relaxed, focused, and at peace. Color psychology plays a critical role in how audiences perceive and interact with your designs — the right palette can significantly increase engagement, build brand trust, and guide users toward desired actions.
When using the Logo Identity palette for digital products, test your color combinations for accessibility. Ensure text placed on colored backgrounds meets the WCAG 2.1 minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text. Use the Colortion generator to explore variations while keeping the overall mood and aesthetic intact.
Frequently Asked Questions
Is the Logo Identity color palette free to use?
Yes, the Logo Identity color palette is completely free to use in personal and commercial projects. Copy any hex code or download the palette image with no account required.
What colors are in the Logo Identity palette?
The Logo Identity palette contains 5 colors: #0F172A, #1E40AF, #3B82F6, #93C5FD, #F8FAFC. These colors work together to create a calm aesthetic.
What is the Logo Identity palette best used for?
Ideal for logo design, brand style guides, corporate identity systems, professional websites, and SaaS product design.